..续本文上一页ompassion, loving-kindness, joy and generosity” is seen as a company”s ethics and code of conduct.
从“缘起论”、“人人平等”的佛教思想看出，其实佛教的四无量心“慈悲喜舍”更是建立在两者的基础上的。“慈予乐”、“悲拔苦”、“喜无畏”、“舍无得”—佛经云：“一切众生而为树根，诸佛菩萨而为花果，以大悲水饶益众生，则能成就诸佛菩萨智慧花果。”也就是说菩萨能成就佛果是众生成就的。而在企业生涯中，企业能够和谐发展，都是员工的配合、社会群体的拥戴和国家的支持，所以要以“慈悲喜舍”作为其道德行为准则来报答社会和国家恩。
“Loving kindness to happiness” —giving a happiness to sentient beings is reflected to say that excellent and reasonable goods is in urgent need to the consumers in the market force. It embodies that integrity is deemed as the basic principles for doing business, and is of the most important premise in business. What “excellent and reasonable goods” means is that the price of commodity accords with the quality of commodity. Not only the price is equitable, but also the quality is perfect. Being awareness of the product, we don”t pass fake imitation for genuine or pass off the false as genuine and impose on the customers. As an old saying: “Don”t worry about customers not coming to buy your goods as long as your goods win the praise”. Hence, in the administration of operating the company, integrity is fundamental in developing enterprise. For example, there was a businessman doing something business about pepper named Liu Yinggang in Qing Dynasty. One day, he purchased 800 tams pepper with a contact by being introduced to the supplier. In consequence, some day, Liu identified that the peppers had something poison in it. The news to be transmitted to the original, he was frightened that amour was uncovered, and that he fell into discredit, so he would like to recover the full price of goods in suspension the contact. However, to avoid the original seller selling them to the consumers and doing harm to the others, Liu Yinggang did not return these goods; rather he brought this poison pepper which he bought completely under control and destroyed them at any cost. Shown from this story, it demonstrates that integrity is considered as the criterion of a person with quite accomplishment, meanwhile, is the basis of construction a harmonious society. As what”s pointed out by a professor Peter Drucker: “A large number and wide range of practice has proved that in the different stages of development of enterprise, corporation culture with regulated again is to push the development of the enterprise forward; but to be a core valuable idea of the enterprise, integrity will last forever, which is the cornerstone of corporation culture and center competitiveness of the enterprises.” So, integrity to the consumers is to give loving kindness to the sentient beings. It is only being honest and trustworthy that enterprises can not only have more broad market prospects and stead management style, but also the cornerstone of a harmonious society.
“慈以乐”—给众生之乐，在商场上就是对消费者要“货真价实”，其体现的是要以信义为经商基本原则，是做好买卖的首要前提。所谓“货真价实”就是商品要价值、质量相符，不仅价格公道实在，而且质量完善纯真。不能以此充好，以假充真，欺骗顾客。俗话说得好：“只要货赢人，不愁客不来。”所以在企业运营管理上，诚信是企业发展的根本。清代商人刘莹刚做的是胡椒生意。他经人介绍与一供货商签约购进了800担胡椒。而后辨别出这批胡椒有毒。原卖主听说后，惟恐奸情败露，毁及自己的名声，想以原价收回全部货品、中止契约。然而刘莹刚不惜成本把这批有毒的胡椒全部摧毁，以免这批胡椒卖主“他售而害人”。我们从中知道诚信可以看出一个人修养的程度，也是构建企业和谐的基础。管理学大师彼得.德鲁克曾经指出：“大量而广泛的实践证明，在企业的不同发展阶段，企业文化再造是推动企业前进的原动力，但是企业诚信作为企业核心价值观是万古长存的，它是企业文化与企业核心竞争力的基石”。对消费者诚信就是给众生之乐。只有诚实守信才能使企业有更广阔的市场前景和稳健的经营风格，也是和谐社会的基石。
“Compassion to elimination suffering” —to help the sentient beings free from the suffering, “joy to fearlessness” —to give the sentient being fearlessness, the two reflected to the society is a career of doing good service for others. When the sentient beings are confronted by kinds of diseases and frightened things, a person will be able to give his money or his comfort to the need help of people; or when being faced with various kinds of troubles or worries or pressure in the life of working, this changeable emotion will have a bad effect on workin…
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